There is no question that visual merchandising has changed immeasurably over the course of the last few decades, with especially significant revelations driving some of the industry’s trends much more recently. Here at Jahabow Display Cases, we look forward to seeing what the 2018 calendar year brings in terms of visual merchandising, but we expect these trends to be a big part of how businesses continue to see their display methods change over the course of the next 12 months.
The following are some of the most notable visual merchandising trends we could see in 2018:
Digital Presence on Social Media
While it obviously is very important to have a display case that will appeal to customers in-store, many businesses now are designing their displays with more global aspirations in mind. Instagram in particular has been an excellent tool for exposing people to varied visual merchandising online, all in hopes of being pretty enough to draw those smartphone users into actual brick-and-mortar stores. In other words, there will be continued focus on making displays pop not only in person, but also on Instagram.
Full Sensory Immersion
Another trend we could see take hold in the year to come is the use of more of the five senses. Obviously what people can see drives the bulk of visual merchandising in today’s business world, but we have started to notice that brands are showing interest in creating fully-immersive sensory experiences. In other words, the way a display sounds and even smells is given every bit the same consideration as how a display looks. More and more research will go into how music and smells affect what customers actually buy.
Increased Storefront Visibility
Window displays always have been an integral part of visual merchandising since that is the first thing a potential customer will see when walking by a storefront. However, we expect a further push from businesses to create larger front windows and even fully open glass exteriors to allow customers to see the rest of the store more easily from outside, too. This means less clutter and less gaudy signage inside a store, and a more open layout that can be viewed from the street.
When it comes to display cases, clear, high-strength glass has been plenty good enough for decades, but we’re starting to see more and more businesses show interest in interactive technologies that better immerse customers with these displays. This means working in virtual reality and augmented reality in a number of different fascinating ways. We still are a long way from this being the norm, but we expect more businesses to inquire about it and more companies to experiment with the creation of it over the course of 2018.
At the end of the day, the sorts of display cases we sell here at Jahabow Display Cases can help with the visual merchandising trends headed our way in these coming months. Stay on top of the latest in great display cases by reaching out to one of our sales professionals, who would be thrilled to help you stay ahead of the curve!