Selling great products is one way to boost your retail business’s bottom line, but even the best inventory will languish on your shelves without the right merchandising strategy in place. You can’t just put everything out in your store without a plan; visual merchandising allows you to tell a story with your displays and products, enticing shoppers to buy.
Start With the Windows
The best way to get shoppers inside your store is to lure them in with your window displays. Great windows are the hallmark of some of the world’s most recognizable retail and department stores, and for good reason.
Rotate Displays Regularly
You don’t need a major shopping holiday or a change in seasons to change out your merchandising displays. Make it a habit to freshen up your displays monthly and add new products, promotional items, or limited-time deals on a rotating basis.
Want Vs. Need
When an item is a must-have, it almost doesn’t matter how it’s merchandised — customers will buy what they need from wherever it is in the store. It’s the items that your customers WANT that you’ll have to convince them to buy. Remember this as you create enticing merchandising displays.
Find one thing aside from a price point to showcase when grouping products together. Think about groupings according to use, brand, or even combine colors for a striking look. This increases the chance of add-on purchases and average ticket sales because it’s easy to grab more than one item at a time.
Really jazz up the front of your store with stellar merchandising and more expensive inventory. Studies show that customers are paying close attention to this area and stocking top sellers here will improve the chance they’ll pick it up on the way to get what they need (see above).
Adjust the Lighting
Seems obvious, but lighting can illuminate the way for shoppers. Your merchandising displays deserve to be in the spotlight, especially if you have high-end or luxury items with small details (think: jewelry). Invest in display cases that have quality, built-in lighting to make this easy.
Don’t Skimp On Signage
Along with appealing merchandising displays, you can help shoppers make an educated buying decision with supplemental signage. Make them just as stylish as the rest of your store with plenty of product and pricing information.
Make It Photogenic
Get creative with your merchandising and encourage customers to share images on social media. Invest in top-quality merchandise display cases that look amazing in the background of Instagram photos or provide a canvas for an easily-shared image from your Facebook business page.
There’s a reason planograms have been around since the inception of the retail store. They look much different now as digital iterations of the original, but they still remain a highly useful tool to leverage as part of your merchandising strategy.
Ask For Help
When it comes to knowing how to merchandise a product, who better than the vendor or manufacturer? Get a hold of a rep with the brand and ask for insight on how other retailers choose to merchandise the products.
Invest In The Right Cases
All the merchandising plans, tips, and best practices won’t work if you’re using sub-par merchandising displays. Properly presenting your products is a smart way to boost your bottom line, and it helps to do that when you have display cases specifically designed for what you’re selling.
Jahabow offers a wide variety of high-quality, custom, and stock merchandising display cases. Our custom display cases are designed with industry-specific needs in mind and made in the U.S.A. from the highest quality materials. Fast lead times guarantee that our display cases can be in your retail store when you need them.