Brick-and-mortar sales remain strong with the right in-store experience. This starts with how you merchandise your store — the goal is to help shoppers locate what they want quickly while also increasing your bottom line.
Space It Out
If you already know anything about merchandising, you know it starts with a floor plan that facilitates shopping. Whatever your store’s footprint, you need to give customers plenty of space to move around and maneuver their carts through aisles. Also, try to avoid merchandising the front few feet of the store to allow for a “decompression zone” when shoppers first walk in.
Tap Into Psychology
Think about putting the most popular items in the back of the store. That way, your shoppers have to walk through aisles to get what they frequently buy instead of just running in to grab what they need and running back out again. Put new products where they’ll be seen, use calls to action that create a sense of urgency, and educate them on something they may not have tried yet.
Bending over to reach a product might be out of the question for customers with mobility issues, and being unable to reach products could prevent shoppers from buying something altogether. Keep your important signage and merchandising displays between the knee and eye level, ensure important signage is visible and put slow-moving inventory front and center to help make room for newer items.
Optimize the Register Area
Keep your cash register or check-out area clutter-free so shoppers have room to spread out their products, bags, and other belongings as they hand over payment. Create customized displays to encourage impulse purchases and add signage that clarifies your return policy. This is where you can put business cards or other marketing materials that you can easily slip into shopping bags with the receipt.
Keep It Moving
Studies show that shoppers move through stores like they drive; they walk through the front door and take a right first. They scan with their eyes from side to side instead of up and down, similar to how we move through vehicle traffic. With this in mind, keep merchandising displays under two feet apart so that customers can see more of your store and its products with one glance.
Educate and Engage
Use custom merchandising displays to inform and educate shoppers about product use, precautions, or brand news. It empowers them to make purchasing decisions without finding an employee who may or may not have the product knowledge to provide details like prices, ingredients, uses, or warnings.
Bundling similar, supplemental, and complementary items together so shoppers don’t have to travel a complicated path to get everything they need. Maintaining cohesion makes your store layout familiar, a significant factor when shoppers decide which stores they’ll shop at regularly and loyally. Isn’t it nice knowing where everything is within your favorite store?
Call In the Professionals
While you may not know what kind of merchandising your store needs to succeed, a team of professionals that do this every day will be able to lead you in the right direction. We are committed to transforming great ideas into even more outstanding examples of the finest quality merchandising equipment while maximizing the visual impact of our customers’ products.
All the merchandising plans, tips, and best practices won’t work if you’re using sub-par merchandising displays. Properly presenting your products is a smart way to boost your bottom line, and it helps to do that when you have display cases specifically designed for what you’re selling.
Jahabow offers a wide variety of high-quality, custom, and stock merchandising display cases. Our custom display cases are designed with industry-specific needs in mind and made in the U.S.A. from the highest quality materials. Fast lead times guarantee that our display cases can be in your retail store when needed. Contact us today to learn more!